Toys "R" Us

The Closing of Toys “R” Us: Due to Decline in Birthrates?

With the announcement of the closing of Toys “R” Us, we’ve seen a few articles discussing one particular reason it went bankrupt and out of business: decline in birth rates. Let’s examine this claim. Continue reading “The Closing of Toys “R” Us: Due to Decline in Birthrates?”

holiday season

Holiday Season Advertisers: It’s Time to Target Women without Children

Every holiday season, advertisers spend billions of marketing dollars to get us to buy their products and services. At this time of year, advertisers lose revenue because they don’t market to a specific demographic: the 47 percent of American women of childbearing age who are not mothers. Continue reading “Holiday Season Advertisers: It’s Time to Target Women without Children”