Every holiday season, advertisers spend billions of marketing dollars to get us to buy their products and services. At this time of year, advertisers lose revenue because they don’t market to a specific demographic: the 47 percent of American women of childbearing age who are not mothers. Continue reading “Holiday Season Advertisers: It’s More Than Time to Target Women Without Children”
On my blog, La Vie Childfree, for awhile I did a monthly “Childfree On-the-Ground” question. At the beginning of the month, I asked a question, collected people’s responses over the course of the month, and then reported back on what people said at the end of the month. Here is one “OTG” question Continue reading “What the Childfree Like Most and Least About the Christmas Holiday”
As I am sure you have seen in the media, the Pope’s “papal encyclical” is due out tomorrow. As CNN explains, “Derived from the Greek word for ‘circle,’ a papal encyclical is a letter from the pope to Catholic clergy and laypeople around the world.” This one though, he hopes “will reach a wider audience, including world leaders meeting for several key environmental summits this year.” It is supposed to be the “first to focus exclusively on ‘creation care,’ the Christian idea that God gave humans the Earth to cultivate, not conquer.” Continue reading “Will the Pope Talk Overpopulation & I=PAT?”
I recently had the pleasure of being interviewed for the upcoming documentary by Anchored Minds Productions: Sense & Sustainability. Written and directed by Michael and Amanda Connolly, this is going to be one great film about overpopulation. Here is the synopsis: Continue reading “Overpopulation: Check out this Excellent Documentary in the Making”
Well, I can now say I am no longer a “protest virgin.” Last Sunday I was one of the 12,000 people who came from all over the United States and Canada to circle the White House in protest the Keystone XL pipeline. But that is another story…
While there I saw in the Wall Street Journal some stats on what people think about us reaching the 7 billion person mark. Check it out: Continue reading “Online Buzz and Musings On 7 Billion”
By now, most people have heard of the term “DINKs,” or “double income no kids.” The term started to be more commonly used about a decade ago. When it comes to the “income” part, couples with no kids don’t have all the expenses that come with raising kids, so they should have more disposable cash, right? Take a closer look…
Have you seen how Toyota is marketing one its mini-vans? Talk about stereotypes, and a sore attempt at rap.
Ads like this disturb me. It’s a staunch reminder of the power of advertising and how it seriously reinforces the values all of us are “supposed “to have. Advertising has staggering statistics: the average city-dweller is exposed to 5,000 advertising messages a day, the average household watches more than ..