holiday season

Holiday Season Advertisers: It’s Time to Target Women without Children

Every holiday season, advertisers spend billions of marketing dollars to get us to buy their products and services. At this time of year, advertisers lose revenue because they don’t market to a specific demographic: the 47 percent of American women of childbearing age who are not mothers. Continue reading “Holiday Season Advertisers: It’s Time to Target Women without Children”

moral duty

Not Having Kids: From Moral Outrage toward Moral Duty

One particular phrase relating to a study that came out last spring continues to pop up online: moral outrage. The study, “Parenthood as a Moral Imperative? Moral Outrage and the Stigmatization of Voluntarily Childfree Women and Men” has a finding that not having children by choice “inspires moral outrage in others.” While the study’s author Leslie Ashburn-Nardo acknowledges “mean levels of moral outrage were small overall” and it can be argued that the media have overblown this finding, it’s worth asking why people can feel morally outraged by the childfree. Here are two big reasons why. Continue reading “Not Having Kids: From Moral Outrage toward Moral Duty”

Reframing Role of Motherhood

From Sacrifice to Privilege: Reframing the Role of Motherhood

The title of the recent opinion piece in the New York Times Sunday Review, “Motherhood Isn’t Sacrifice, It’s Selfishness” sure caught my eye. Was Karen Rinaldi going to get into pronatalism? Sort of… Continue reading “From Sacrifice to Privilege: Reframing the Role of Motherhood”

birth control

One of the Many Negative Effects of Pronatalism & One Woman’s Solution

Have you heard of the non-profit organization, Project Prevention? Led by founder Barbara Harris, Project Prevention helps addicts and alcoholics get on long term or permanent birth control. Why? So they don’t conceive children. Continue reading “One of the Many Negative Effects of Pronatalism & One Woman’s Solution”

film

Film & Its Power to Influence Social & Cultural Change

In the last few years, we’ve seen documentaries about the childfree choice come out and more in production. Take Laura Scott’s film, The Childless by Choice Project and Magenta Baribeau’s Maman? Non merci! (No Kids For Me, Thanks!). These films include interviews with childfree men, women, couples, and experts speaking to aspects of this choice, and society’s trouble accepting it.  Filmmaker Maxine Trump is well into production of her documentary, To Kid or Not to Kid, and is taking a different approach. Continue reading “Film & Its Power to Influence Social & Cultural Change”