holiday season

Holiday Season Advertisers: It’s More Than Time to Target Women Without Children

Every holiday season, advertisers spend billions of marketing dollars to get us to buy their products and services. At this time of year, advertisers lose revenue because they don’t market to a specific demographic: the 47 percent of American women of childbearing age who are not mothers. Continue reading “Holiday Season Advertisers: It’s More Than Time to Target Women Without Children”

MBTI

Getting Personal: The Personality Brokers Book on the MBTI Inspires a Fun Look Back

 

I just finished the audible version of The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing by associate professor of English at the University of Oxford, Merve Emre. Rather than post a review in my Book Review Corner, I feel inspired to write more of a personal piece. Why? I have a sentimental history with the Myers-Briggs. Continue reading “Getting Personal: The Personality Brokers Book on the MBTI Inspires a Fun Look Back”

Morning Consult

On a Recent Morning Consult and New York Times Survey on Having/Not Having Children

The recent article, “Americans Are Having Fewer Babies. They Told Us Why,” discusses a new survey conducted by Morning Consult for The New York Times. It reports on survey results regarding why “young adults are having fewer children than their ideal number” as well as why they aren’t sure and why they don’t want them at all. Let’s take a brief look at the ‘aren’t sure’ and ‘don’t want them’ group of respondents. Continue reading “On a Recent Morning Consult and New York Times Survey on Having/Not Having Children”

World Population Day

World Population Day, 2018

Today is World Population Day 2018; it’s an annual event observed on July 11, and was founded to raise awareness of global population issues. The event was established by the Governing Council of the United Nations Development Programme in 1989. It was inspired by the public interest in Five Billion Day on July 11, 1987, approximately the date on which the world’s population reached five billion people.”  The Population Clock shows the world population increases in real time-the last I looked it was: Continue reading “World Population Day, 2018”

rates of childlessness

A Long-Range Glance at Rates of Childlessness

Pew Research Center has some hot off the press fertility statistics. In addition to figures relating to motherhood postponement and average numbers of children, the data include “rates of childlessness” from many countries. The reported numbers inspired me to review statistics from the past to get a feel for more of a longer range picture. Continue reading “A Long-Range Glance at Rates of Childlessness”

RBG

On RBG, and a Final Frontier for Equal Treatment

The new documentary on Ruth Bader Ginsburg, RBG, is a must-see.  As The Economist piece, “How Ruth Bader Ginsburg became a trailblazer for gender equality” summarizes, this film gives us a real feel for how “Ms. Ginsburg built America’s gender equality standards brick by brick,” and “the quieter parts of this remarkable justice’s life.” Continue reading “On RBG, and a Final Frontier for Equal Treatment”

Toys "R" Us

The Closing of Toys “R” Us: Due to Decline in Birthrates?

With the announcement of the closing of Toys “R” Us, we’ve seen a few articles discussing one particular reason it went bankrupt and out of business: decline in birth rates. Let’s examine this claim. Continue reading “The Closing of Toys “R” Us: Due to Decline in Birthrates?”