holiday season

Holiday Season Advertisers: It’s More Than Time to Target Women Without Children

Every holiday season, advertisers spend billions of marketing dollars to get us to buy their products and services. At this time of year, advertisers lose revenue because they don’t market to a specific demographic: the 47 percent of American women of childbearing age who are not mothers. Continue reading “Holiday Season Advertisers: It’s More Than Time to Target Women Without Children”

Morning Consult

On a Recent Morning Consult and New York Times Survey on Having/Not Having Children

The recent article, “Americans Are Having Fewer Babies. They Told Us Why,” discusses a new survey conducted by Morning Consult for The New York Times. It reports on survey results regarding why “young adults are having fewer children than their ideal number” as well as why they aren’t sure and why they don’t want them at all. Let’s take a brief look at the ‘aren’t sure’ and ‘don’t want them’ group of respondents. Continue reading “On a Recent Morning Consult and New York Times Survey on Having/Not Having Children”

RBG

On RBG, and a Final Frontier for Equal Treatment

The new documentary on Ruth Bader Ginsburg, RBG, is a must-see.  As The Economist piece, “How Ruth Bader Ginsburg became a trailblazer for gender equality” summarizes, this film gives us a real feel for how “Ms. Ginsburg built America’s gender equality standards brick by brick,” and “the quieter parts of this remarkable justice’s life.” Continue reading “On RBG, and a Final Frontier for Equal Treatment”

women's reproductive lives

Understanding the “Whole of Women’s Reproductive Lives”

Pew Research Center recently came out with an interesting report on the numbers of women having children. Based primarily on data from the U.S. Census Bureau’s June Supplement of the Current Population Survey, Pew Research Center collected “completed fertility” data on “…women who are now 40 to 44 who have had a baby.” The data reflect “what [women] actually did, not what they were projected to do.” Here’s some of what it found: Continue reading “Understanding the “Whole of Women’s Reproductive Lives””

maternal instinct

On the Myth of Maternal Instinct

In my 2017 childfree trending piece, I discuss how in recent years we’ve been seeing more talk about pronatalism. Some articles use the word directly, some not. An excellent feature article that appeared on money.good.is magazine last fall by Mike Mariani gives us a great example of the latter. Continue reading “On the Myth of Maternal Instinct”

moral duty

Not Having Kids: From Moral Outrage toward Moral Duty

One particular phrase relating to a study that came out last spring continues to pop up online: moral outrage. The study, “Parenthood as a Moral Imperative? Moral Outrage and the Stigmatization of Voluntarily Childfree Women and Men” has a finding that not having children by choice “inspires moral outrage in others.” While the study’s author Leslie Ashburn-Nardo acknowledges “mean levels of moral outrage were small overall” and it can be argued that the media have overblown this finding, it’s worth asking why people can feel morally outraged by the childfree. Here are two big reasons why. Continue reading “Not Having Kids: From Moral Outrage toward Moral Duty”